2/28/2023 0 Comments Satori movement![]() Prior the pandemic however, in a normal calendar year, the two would host about four to five yoga or dance events per week. This was created to be sensitive and mindful of groups highly concerned with their health in this uncertain time. Customers can now rent out the entire studio for an hour on Mondays or Fridays and privately shop with the owners. “We want to be the place people choose to come.”īesides being the only studio to carry dance attire in Reno, the two owners, both with backgrounds in yoga and dance, host an array of events and unique shopping experiences for their customers, while still being mindful of protocol for business ownership in a pandemic. “We really try to differentiate ourselves,” Martin said. Once reopened in November, 2020, loyal customers were just as frequent, and the new name and items attracted new customers as well. The two brought in dancers as new clientele and worked with local businesses in Reno to bring in new items for their shop. Through the rebranding process, the studio was closed for four months, but business didn’t falter after reopening. “The pandemic made it actually easier to rebrand because it was a good time for change for everyone,” Martin said.Īs it turns out, the change wasn’t all that drastic. They landed on Satori Movement because it focuses on all types of movement and flow, which targets their new market. ![]() When rebranding, they wanted the new name to reflect that. They have the only boutique that carries dance clothing and accessories for men, women and children in northern Nevada. In November 2020, Jennifer Martin and Denelle Padgett felt that Hello Yoga was ready for a new name and new feel, and they hoped that their customers would be welcome to the changes too.Īlthough many Reno locals were used to the name, Hello Yoga, the owners wanted to shift the attention away from only being known as a yoga studio. If you are thinking of the yoga and dance studio, Hello Yoga, you would only be partly correct. In the heart of Midtown lies a unique building with slanted glass windows on one side and a vibrant mural on the other. Jennifer Martin posing for a photo near the slanted window wall in her studio, Satori Movement.
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